![]() ![]() Earlier this week, Viacom announced that Robbins soon will be segueing into a larger role as president of kids and family entertainment for the soon-to-be merged ViacomCBS. ![]() The goofy show helped usher in a period of peak imagination for the children’s channel along with “Rugrats,” and then, “Blues Clues,” and “SpongeBob SquarePants.” Now, Robbins is back at the Viacom cable network in a much different role - and in a much different world.Īs president of Nickelodeon, Robbins is trying to rescue the beloved operation from becoming a casualty of the streaming wars. ![]() He assembled a troupe of teens for a sketch comedy show, “All That,” which became all that and more for Nickelodeon. Twenty-five years ago, Brian Robbins was an aspiring young producer, scouring the country for talent.
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